About Our Brand
Hiesy is a Hong Kong–born brand dedicated to consumer AI electronics that make everyday life smarter, easier, and more human. We design approachable devices that combine powerful AI with thoughtful industrial design—so advanced technology feels simple the moment you turn it on.
From AI translators and voice recorders to smart audio and everyday AI accessories, our products are built for real-world scenarios: travel, study, work, and creation. We focus on fast setup, reliable performance, and delightful details—because intelligence should remove friction, not add it.
Rooted in Hong Kong’s global outlook, Hiesy blends international quality standards with agile innovation. We collaborate with leading component suppliers and model providers, run rigorous quality checks, and continuously update software to keep your device getting better over time.
Our Core Values
Designed To Be Understood At a Glance
Advanced AI that feels simple, helpful, and respectful the moment you use it.
Human-First AI
Clarity over complexity: Plain-language interfaces, sensible defaults, and zero setup friction. Every new feature must reduce steps or time—not add them.
Accessibility for all: Large, legible typography options; high-contrast modes; haptic/voice guidance; offline essentials for low-connectivity scenarios; multi-language UI from day one.
Real-world fit: Designed around travel, study, meetings, and content creation. We test in noisy streets, crowded conference halls, and spotty Wi-Fi to ensure reliability where it matters.
How we measure it
- First-use success rate, task completion time, and help-center deflection.
- Usability score targets (e.g., SUS ≥ 85) before major releases.
- Accessibility conformance checks in every design review.
Trust & Privacy by Default
Promise: Your data is yours. We build with transparency, control, and security from the ground up.
What this means
- Clear consent, no dark patterns: Transparent opt-ins for data sharing; easy data export/delete; no hidden collection.
- Edge when possible: Preference for on-device processing (e.g., wake word detection, basic translations) to minimize data leaving your device.
- Secure by design: Encryption in transit and at rest; least-privilege architecture; regular third-party security testing; prompt vulnerability response.
- Honest AI: We label AI features clearly and disclose limitations, accuracy ranges, and model sources in plain language.
How we measure it
- Time-to-patch for security issues; frequency of external audits; privacy request resolution time.
- Published transparency notes for major updates and model changes.
Relentless Reliability & Lasting Value
Promise: Devices you can depend on—today and years from now.
What this means
- Quality you can feel: Durable materials, tight tolerances, and rigorous QC across every production run.
- Performance that holds up: Fast boot, low latency, stable connections, and consistent accuracy—validated by scenario-based benchmarks (quiet room, café, street, meeting).
- Long-term support: Scheduled firmware/app updates, battery health guidance, spare parts availability, and clear warranty/service pathways.
- Fair ownership model: Transparent pricing, no surprise fees, and clearly communicated memberships (if any) with meaningful free functionality.
How we measure it
- Field failure rate (FFR) targets, return/repair ratios, and mean time between failures (MTBF).
- SLA on customer support response and average resolution time.
- Update cadence and percentage of active devices on the latest stable firmware.
In a noisy classroom, Hiesy still records and transcribes clearly. After class it auto-generates key takeaways, which has noticeably improved my lesson prep efficiency.
— Sophia AllenMiddle School English Teacher
Virtually zero learning curve—clear UI and prompts. I used Hiesy across Japan and Germany for a week; translations were fast and accurate, with no hidden fees to worry about.
— Liam ParkerCross-Border Procurement Manager
I film short interviews at trade shows and outdoors. Hiesy’s recording + live translation combo cuts my post-production time in half.
— Iris CampbellContent Creator & Videographer
We rolled out Hiesy devices to our overseas stores. Staff picked them up quickly, support has been reliable, and firmware updates keep improving the value over time.
— Marco ReedDirector of Retail Operations
The AI models used by our products
Our Partners
